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Overview
The Mailings & Campaigns module lets restaurants create, manage, and analyze email campaigns and mailing lists — from a fully branded newsletter builder to automated sends and GDPR-compliant opt-in management. Deeply integrated with other servEase modules: Loyalty-Hub, CRM, and the Daily Menu module.
Core Mailings & Campaigns Features
Feature | Description |
Mailing list management | Create and manage multiple named mailing lists; guests can register via widget or shareable link |
Double opt-in | Every new subscription triggers a confirmation email — subscriptions are only activated after the guest confirms |
Guest self-service | Guests can manage all lists linked to their email address via a personal link and confirmation code — no account required |
Email builder | Branded drag-and-drop email builder for newsletters and informational mailings, with pre-built templates in the restaurant's corporate design |
Campaign scheduling | Define send date and time per campaign; one-off and recurring sends supported |
Unsubscribe mechanism | Per-list and global one-click unsubscribe (RFC 8058 compliant) — required for reliable email deliverability via Postmark |
Consent log | Timestamped, IP-logged, source-attributed record of every double opt-in confirmation — legally required under GDPR |
Analytics via Postmark Webhooks | Real-time delivery events: open tracking, link click tracking, unsubscribes, and bounces |
Campaign dashboard | Open rate, CTR, unsubscribes, and bounces — comparable across campaigns and over time |
Mailing Lists & Subscription
Guests can subscribe to one or more mailing lists via an embeddable widget or a direct registration link. Double opt-in is mandatory for every new subscription.
Embeddable widget — can be placed on the restaurant's website or booking confirmation page
Registration link — shareable link for direct registration, e.g. via social media or QR code
Double opt-in — every subscriber receives a confirmation email; the subscription is only activated after clicking the confirmation link
Consent log — every confirmed subscription is recorded with timestamp, IP address, and source (widget / link) — auditable and stored as required by GDPR Art. 7
Guest Self-Service
Guests can independently manage all mailing lists associated with their email address — without a user account.
A personal management link is sent to the guest's email address
Access is secured via a one-time confirmation code sent to the same address
Guests can subscribe to or unsubscribe from individual lists, or unsubscribe globally with one click
Global one-click unsubscribe is RFC 8058 compliant — required for Postmark deliverability and bulk sender compliance (Google, Yahoo)
Email Builder
Campaigns are created using a branded drag-and-drop email builder.
Pre-built templates in the restaurant's corporate design (logo, colors, fonts)
Templates for newsletters, informational mailings, and automated sends (e.g. daily menu)
Mobile-optimized layouts
Link insertion with automatic click tracking (via Postmark Webhooks)
Campaign Scheduling & Automation
Type | Description |
Manual campaign | One-off send to a selected mailing list on a defined date and time |
Daily menu automation | If the Daily Menu module is booked, the daily menu is automatically sent to the corresponding mailing list |
Birthday trigger | Automated birthday email sent to guests on their birthday (requires CRM with birthday data) |
Loyalty-Hub auto-list | If Loyalty-Hub is booked, registered guests are automatically added to the corresponding mailing list |
CRM Segmentation (requires CRM module)
If a guest's email address is also stored in the CRM, campaigns can target segmented lists based on guest attributes:
Last booking date and visit frequency
Revenue history and average spend
Loyalty tier (e.g. Gold, Silver, Guest, Regular, VIP, Diamond)
Guest language preference (DE / EN / FR / IT — relevant for DACH and CH markets)
Birthday (for automated birthday mail triggers)
Dietary preferences and allergies stored in the CRM
Customer points balance and segment
Analytics & Reporting
Campaign performance is tracked in real time via Postmark Webhooks.
Per campaign:
Open rate (unique and total)
Click-through rate (CTR) per link
Unsubscribes triggered by the campaign
Bounces (hard and soft)
Delivery status per recipient
Campaign dashboard:
All metrics comparable across campaigns
Trend view over time
Sortable and filterable by campaign, list, and date range
GDPR & Compliance
The Mailings & Campaigns module is designed to be GDPR-compliant by default:
Double opt-in is mandatory — no exceptions; protects the operator from liability
Consent log stores timestamp, IP address, and registration source for every confirmed subscription — sufficient as proof of consent under GDPR Art. 7 and ePrivacy requirements
One-click unsubscribe (RFC 8058) is implemented both per-list and globally — required for compliance with major inbox provider policies (Google, Yahoo) and for maintaining Postmark sender reputation
Unsubscribe requests are processed immediately and are permanent unless the guest re-subscribes
Dashboard Metrics
The Mailings & Campaigns module provides automatically calculated, always-current key metrics, e.g.:
Total active subscribers across all lists
Overall open rate and CTR across all campaigns
Unsubscribe and bounce rate over time
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